A resourceful approach to business can make a big financial difference for a small business owner, especially in a tough economy. This week, marketing whiz Andrew Lock demonstrates how fun and creative problem-solving can benefit your business.
There are lots of methods to persuade people, but one you might not have considered is fun! Theres a fascinating test in this episode, designed to get people to use the stairs rather than an escalator. I think youll be surprised at the result.
Our question for this episode revolves around a challenge thats common to many businesses how do you sell a product that lots of other businesses sell? In other words, how do you encourage customers to buy from YOU rather than your competitors? Listen up, you can apply the strategy I reveal to YOUR business.
There was a time when I thought that multi-tasking to the extreme, was a good thing! Ive since learned that you need to stick to what youre best at, as well as doing tasks that are the best use of your time. This weeks nifty click resource will help you outsource household tasks like moving, gardening and cleaning. No need to mow the lawn anymore
Samsung is a smart company. It knows it competes with the likes of Nokia or Apples iPhone. But, it found a niche that apparently no one else wanted to touch. It developed a mobile phone for Welsh speaking people a potential market of around one million people.
Let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
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