How did you come to run your own business? Every entrepreneur has a story to tell, and this week Andrew Lock takes a few minutes to share his path to success. In addition, he shares more of his spot-on marketing advice to help you get more done and have more fun.
Many of you ask about how I came to live in the USA, so I start this episode with my story, going back to my humble beginnings as a cameraman in Britain. Do any elements of my background and story resonate with you? Let me know!
Our question this week is about online video, specifically whether its possible to embed a video in an e-mail. Also, I show you the best method for distributing videos online via a service that you control rather than a third-party provider.
The big marketing lesson is from WinCo supermarkets. Winco is a new provider in our area (Salt Lake City) and it certainly got peoples attention with incredibly low prices. It used a specific strategy with its advertising that you should be incorporating in your business. Find out more in this episode.
Let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
Enjoy the show!
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
|Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!|