Marketing Tips: The Benefits of Targeted Ads

By Andrew Lock | Posted October 16, 2009

I’m so glad that I left the corporate world many years ago. I really didn’t fit in, and it took me too long to discover that. This week I’ll show you some creative ways that cubicle dwellers are spending their time to welcome co-workers back from vacation.

Two MIT students have also been creative with $150.  They hooked together a camera, GPS cell phone, beer cooler and a weather balloon, to take some astonishing photos of space!  If they can accomplish that with $150 think what YOU can do with a little money and a lot of creativity in your business.

99Designs.com has been one of the most popular Nifty Click recommendations that I’ve made, so I wanted to tell you about a similar service, Hatchwise.com.  It works in a similar way, and I’m impressed, so I encourage you to check it out.

If you fly regularly you’ve probably seen the ad for the ROM fitness machine that appears in many high-end magazines. It costs a whopping $14,615 but the ads are obviously successful based on the fact that they’ve been running for years.  There’s a key reason why.  I’ll explain it during this episode’s Big Lessons from Big Brands segment.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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