Marketing Tips: Customer Service IS Marketing

Here’s another reminder that everything is marketing (and marketing is everything) with a story about Apple Customer service. I was impressed, and I think you will be too.

Is it better to use long copy or a video for your sales Web site these days? My answer might surprise you. Also, find out the average conversion on a Web site for cold (PPC) traffic as well as when you’re promoting an offer to a warm list.

Trying to find a decent WordPress theme is sometimes like trying to find a needle in a haystack. Fortunately, I reveal my trusted source for the best Wordpress themes. Shhh…don’t tell anyone. Check out lots more NiftyClicks.com.

Finally, we’ve got a big marketing lesson from Netflix. When my credit card recently declined on an order, they sent me a surprisingly nice e-mail. Maybe you can adapt it for use in your business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do. Enjoy the show!

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You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

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Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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