First Look: NewsMail2U E-Mail Broadcasting Service

By SmallBusinessComputing Staff | Posted June 17, 2002
Wayne N. Kawamoto
Managing Editor, www.smallbusinesscomputing.com

Pacific Software Publishing, Inc., (PSP) announced the release of NewsMail2U, an affordable online e-mail broadcasting service that may allow businesses of any size to send personalized e-mails conveniently and cost effectively.

According to the company, its NewsMail2U e-mail broadcasting service is an extremely powerful and cost-effective method of promoting new products and services, keeping in touch with clients, and delivering newsletters, special offers and other information to customers. NewsMail2U is designed to allow users to advertise at a fraction of the cost of traditional methods, in a significantly faster and more flexible manner.

The company says that companies spend thousands of dollars advertising through direct mail. And with NewsMail2U, they can cut up to 90% of those costs and allow consumers to opt into or out of their marketing programs. With everyone browsing the Internet, the company's research from DoubleClick shows that "over 88% of online consumers have made a purchase as a result of receiving permission-based e-mail and 33% had clicked through an e-mail and purchased immediately."

A benefit that may separate NewsMail2U from other e-mail broadcasting services is the cost. Most companies charge up to $0.10 per e-mail, while e-mails generated via NewsMail2U cost $0.01 per e-mail or less. Priced according to the amount of e-mails sent, NewsMail2U offers package plans and upgrade options that cater to companies of all sizes.

More information on NewsMail2U can be found at www.newsmail2u.com or by calling (800) 232-3989.

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