Need some help with your back-to-school marketing campaign? From retail shops to online tutoring, small business owners and experts share ideas to leverage back-to-school sales and promotions.
More articles by "Vangie Beal"
This massive list of DIY email marketing tips—packed with professional and practical advice—makes a powerful tool for small businesses that want to improve their email marketing messages and campaigns.
Want to boost your website traffic? These easy SEO tips will help you improve article ranking in search results and send more traffic your way.
From building a social media audience to making sure people find your brand on Facebook and Twitter, we offer easy social media marketing tips and tools suitable for any small business.
It's not too late to increase your ecommerce sales this holiday season. Just follow these seven ecommerce social media tips for small business.
After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final bow.
From ranking business priorities to budgeting and acquiring customers, our experts tell you exactly what you need to know before you start an ecommerce business.
Successful small business owners share mobile marketing strategies they use to acquire new customers and increase sales. It's actionable advice for your own small business.
Predictions for 2013 ecommerce revenues look promising, but you still need an edge to stay competitive and bring in new customers. Here are three expert tips to help your ecommerce business compete.
From mobile marketing to SEO, we look at five hot small business marketing trends for 2013 to help you capture new customers and capitalize on Internet sales this year.
A power outage, a tornado or a failed hard drive all spell disaster for a small business. Do you have a disaster recovery plan in place? We tell you why you need one and how to get started.
If you know and understand the four different types of personalities, you can reach customers in a more effective way, and boost sales in the process.
Don’t settle for eBay listing pages that look just like everyone else's. These five eBay templates will get you noticed.
Twitter can be a great social media marketing tool, if you use it well. These 10 Twitter tips can help you tweet your way into customers' hearts.
From website hosting to Facebook Shopping Tabs and merchant accounts, Intuit's small business website services makes it easy for any small business to add an ecommerce component.
Small business ecommerce website experts offer their design tips -- and advice on hiring a designer -- to help you attain ecommerce success.
Manta helps small businesses connect with other small businesses. It's a smart way to grow.
Make your own QR codes with these five, free online services and boost your online marketing strategy without spending a dime.
With any one of these productive software suites, your SOHO business will be just as productive as shops that use Microsoft Office. But shhh, don’t tell them how much money you saved.
Yes, there is a way to decipher the financial impact of you small business social media efforts.
Looking for real-time activity, detailed tracking and individual customer data? Lexity Live handles all that for free, and it's easy for anyone to use.
If you're thinking of opening an ecommerce store, don’t forget to make it mobile-friendly. These five hosted ecommerce services cost $30 per month or less.
Does your Facebook Business page look like all the rest? We've got five Facebook apps to help you create a custom page and help your business stand out from the Facebook crowd.
We look at five open source image-editing programs you can use to tweak your small business website graphics and product shots. And they're all free.
When the time comes to deal with cranky customers, a lack of procedure makes it difficult to provide good customer service. These tips can help you win over irate customers.
It's time to stop thinking about optimizing your website for mobile customers and just get it done. And yes, even mom-and-pop online retailers need to get a move on.
Save time and improve efficiency by using one social media platform to reach your customers through multiple marketing channels such as Facebook, Twitter and LinkedIn. We've got a dozen contenders.
This comprehensive list of reports, trends, research and tips can help any small business make the most from their email marketing campaigns.
There have never been so many free and inexpensive tools for small businesses to manage their own marketing.
Affordable customer-support chat capability for Facebook customers comes to small business ecommerce.
Set up one of these quick-and-easy-Web stores, and you'll be ready to capture even more holiday shopping cheer. Even better: they’re free.
We've distilled the business intelligence from a wide variety of social commerce and marketing reports so that you can give your small business marketing strategy a swift kick in the pants.
Help your customers save a little jingle with their Kringle this holiday season -- celebrate Free Shipping Day.
Are you ready for the holiday shopping season? If not, these 29 reports, predictions and guides will get you on track.
It's time to plan your mobile commerce strategy, and we've culled the best information from 27 research reports to help you get started.
Social media is the best and most affordable way to connect with customers. These five social media tools can help you assess the results of your small business marketing strategy.
No HTML coding or graphic design skills? No problem, you can use Smart Email Builder from Campaigner to create attractive and professional email newsletters.
We've got a mega list of 18 places you can sell goods online, so if you're not ready for (or tired of) eBay, take a gander at what these sites offer.
From hosted storefronts and online auctions to classified ad sites, weve got the 21 best places to sell your products.
We tap Campaigner' expertise on why small businesses should segment their email marketing lists. Plus five tips on how to do it.
A sharp, well-designed storefront can be yours on Facebook through the magic of Shopping Tabs.
Who needs ecommerce? This service gives physical-store retailers a way to showcase their inventory to online consumers who want to buy locally.
A recent update to the online payment company's Payflow Link crosses PCI compliance off the ecommerce retailer's worry list.
Not everyone has upgraded to Windows 7; some home networks still rely on XP and even Vista. We look at the steps you need to take to setup networking in both Vista and Windows 7.
Online shopping trends are a fast-moving target. Here are three that small business online retailers need to understand.
Ecommerce marketing has a language all its own. Check out this guide, complete with definitions and articles, to make the most out of your ecommerce aspirations.
Trading credit cards for online banking as the way to pay when shopping online offers advantages to both consumers and merchants.
Business One starter packages and hosted subscriptions from SAP could mean big capability for small business.
From templates to open rates, this email marketing buyer's guide will tell you everything you need to know when shopping for an email marketing service.
The answer depends on whether you're making the two most common small business social media mistakes.
You've invested a lot of time and money in social media marketing. Dont risk losing it learn how to back up your social networking accounts and data now.
Your Facebook Business Page doesn't' have to look like everyone else's. These three Facebook apps and services will help it stand out from the monotonous crowd.
Sometimes selling locally works best, but Craig's List isnt the only game in town. We look at 12 tips to help you get started on Kijiji -- also known as eBay Classifieds.
These great tips will help you work with images, application tabs and RSS feeds to make the most out of your Facebook Business Page.
Small business CRM is gaining in popularity and social CRM trends makes this a good time to look at investing in CRM software.
Ready to start an online business or to add ecommerce capability to your website? Here's what you need to know about payment gateways.
Thinking about adding ecommerce to your small business website? Hosted shopping carts can help simplify the task. We look at five suitable for smaller shops.
Designed for small business with less than 500 contacts, Campaigner Free makes email marketing drop-dead affordable. We take the new service for a spin.
Are you looking for a small business CRM solution? Microsoft's Dynamics CRM 2011 recently made its online debut. We find out if it's a fit for small biz.
Want more names on your email marketing list? Try using QR codes. Say what, now? We'll tell you what they are and how they can grow your opt-in list.
Social media is a powerful way to reach a potentially huge audience. We've got 15 more Twitter tools to help simplify your small business marketing strategy.
Are you ready to take your small business marketing strategy to new heights in 2011? These 25 Twitter tools will help you tweet faster, easier and better than ever.
Business owners both online and off can benefit from these small business marketing tips. Our experts offer advice designed to add a ho-ho-whole lot of cheer to your New Year.
Customer relationship management moves out of the boardroom and onto Main Street. Now even micro companies can find affordable small business CRM software. We look at what ContactMe offers.
Small business CRM software used to be for big companies, but now there's CRM software designed for small business and ecommerce site owners. We take a look at three great options.
This checklist of 10 small business marketing tips will help you build better relationships with your customers on social networks.
Twitter is a great way to build rapid word-of-mouth about your small business ecommerce website. These three tools make it easy to automate your Twitter time.
Need to be an informed decision maker even when you're away from the office? There's an app for that. MicroStrategy Mobile offers a BI app for the iPhone and the iPad.
Theres nothing better for your business than a brand advocate, a loyal customer who spreads the word about your products or services. Developing brand advocates can give a big boost to your bottom line.
Social networks provide ample opportunity for you to communicate with customers. These best practice tips will help you interact with people in a way that builds community, loyalty and ultimately your business.
Marketing on Facebook? These customizable programs can help you stand out from the crowd, brand your small business and engage your customers.
Ready to start an e-mail marketing campaign, but youre not sure where to begin? Our buyers guide covers a range of topics, from e-mail marketing lingo to templates and open rates, and it gives you everything you need to choose the right e-mail marketing service provider.
Get the word out about your business via Twitter. These tips on using the service may well help you retweet your way to more customers.
A look at how you can use social media to connect deeply with your customers and their network of friends and avoid being just another noisy broadcaster.
If you have your own Web site or blog, you can earn extra income through affiliate marketing. We look at whats involved and what you need to know to make some dough.
Microsoft says its new flagship mouse's glowing blue bottom is the key to better tracking and precision than any other optical or laser mouse. We test the company's claim that BlueTrack works on virtually any surface: Denim? Tile? Skin? Carpet? Kleenex? Lego?
Your employees will shop online from work this holiday season. Creating an acceptable-use policy lets you keep computers safe and employees happy without being a big old Scrooge.
Unless you really like your mouse, it pays to learn how to navigate Vista with keyboard shortcuts. And when nothing but an icon to click will do, save yourself some menu crawling with desktop shortcuts.
One of the hardest thing about using Vista is figuring out how to get to the settings and network configuration areas. Here are five tips that will help you maneuver through the networking options in Vista.
Got questions? Our forum members have answers on a variety of topics. Take a few tips or stop by and offer other small business folks the benefit of your own experience.
This week in the forums, its all about free services to increase Web traffic, barcode scanner software, formatting Excel sheets and advice on data backup and recovery systems.
This week in the forums, its all about SEM, formatting Excel sheets and advice on starting an e-commerce business.
This week in the forums it's all about bonding, shopping carts and toll-free numbers.
This week in the forums, it's all about marketing, online backup and managed e-commerce providers.
This week in the forums, it's all about business management, social bookmarking and advice on QuickBooks.
A mobile device lets you stay in touch and do your work the road. Here's a look at the basics behind mobile computing.
While used primarily by Web sites as a means of identifying you to customize your Web experience, not all cookies are sweet and delectable. We show you which cookies to crumble.
Without a router you couldn't get on the Internet much less send e-mail or surf the Web. Here's the 411 on this basic, but vital piece of any network.
While neither virus nor spam, adware and spyware on your PC can range from an annoyance to a major problem. Here's what you need to know.
A firewall helps keep your computer safe from all kinds of viruses and digital vermin. We take a look at the two differnt types and how they work.
This week in the forums, it's all about shopping site feeds, data backup solutions and live chat.
The average person doesn't think much about computer problems until they occur, and repairs can be costly. The good news is we have preventive measures that you can take to keep your PC running smoothly.
Don't let a good deed turn into a security breach. These tips can help you avoid data theft when donating a computer system.
From dusty computer fans to fingerprints on compact discs, computer parts and devices can get awfully dirty from normal everyday use or when left sitting unused. We've got tips to help keep your equipment in tip-top shape.
Phishing, a particular type of e-mail scam, is a popular method hackers use to steal your identity. We'll show you how to spot one and how to protect your personal information.
The most daunting part of upgrading to Windows Vista may be trying to figure out where in the layers of menus the networking and file-sharing options are hidden.
Once you're ready to start sharing your files and folders in Windows Vista, the best step for security is to turn on password protected sharing.
Your computer's hard drive contains valuable and often sensitive data, even after it's been reformatted. We look at how to protect your company data before you reassign or donate your old PCs.
If you plan to throw caution to the wind and upgrade to Microsoft Windows Vista, here are some things you need to first consider.
Web-based office applications provide mobility and online collaboration, and best of all, you don't have to pay for most of them.
The search engine giant's online spreadsheet won't cost you a penny, but don't toss that Excel program anytime soon.
You compare prices on merchandise you plan to buy, why not compare pricing on shipping, too? RedRoller, a Web-based shipping comparison service, says it can help you find the best deal.
The speculation and buzz-building surrounding Google's online payment system is over. Is PayPal worried?
The search technology giant has expanded into blogging, mapping, shopping, research and more. In fact, Google now has so many services it's hard to keep them straight. Here's a quick rundown on what the company's got to offer.
Want customers to beat a path to your door? Google draws them a map right to your business and that's just for starters.
Technology evolves and changes faster than just about anything else small businesses face, and so does the language to describe it. Here are ten terms and definitions you might come across in your tech travels. Take a look at the very least you can impress people at parties.
Live support a one-on-one, real-time communication tool connects Internet businesses with their Web customers. We look at some popular tools and how they can help you get the edge on the competition.
HP's latest Thin and Light notebook offers budget-minded SMBs solid performance and value.
Removeable storage is practically indispensable for any SMB, but with so many varieties, it can be confusing. We look at three technologies used to record and store data on removable media: magnetic, optical and solid state.
Everything you ever wanted to know about Web hosting, but were afraid to ask.
An Introduction to VoIP, Wi-Fi and VoWiFi: Technologies that could save SMBs money on communications.
When reading about PCs and servers, you'll often see the CPU described by the number of bits (e.g., 32-bit or 64-bit). Here's a little info on what the heck it all means.
Biometrics, once the province of science fiction and James Bond movies, is now entering the SMB world, mainly in the form of fingerprint scanners. Here's a look at how they work.
You hear the terms adware and spyware a lot, but what do they mean and why should you care?
When you purchase a specific software application does that mean you now own the software because you paid for it? And if you've purchased software, what is the license agreement for?
The differences between, and features of, hardware and software firewalls.