Ingenio's pay-per-call platform gives SMBs that generate sales through phone calls an effective online advertising tool.
More articles by "Tessa Wegert"
Studies show more SMBs are using the Web to drive business. Try these marketing tips to help make the most of your Web site.
New, eye-catching banners could capture last-minute holiday buyers since it's far too late to be shopping the Web. Check out these buzz-generating picks to try and ring up a few final holiday sales.
Time to rewrite e-mail newsletter rules? The best publishing schedule could be no schedule at all. Learn some clever ways to break through e-mail clutter and get the inbox attention your small business newsletter deserves.
To show how many options you have when pursuing a paid search strategy, we've started listing industry players beyond those popular standbys Overture and Google AdWords. Here is the continuation of that list, along with some issues to consider when planning a search engine marketing campaign for your small business.
Much of the popularity of pay-per-click and paid search programs can be attributed to the pricing models behind them. Pay-for-performance advertising allows small businesses to dole out ad dollars based on their desired response levels and decide, in monetary terms, exactly what each potential lead is worth.