More articles by "Nick Usborne"

How Much Should You Say?

When it comes to writing copy for your Web site, take a more visitor-centric approach to get a sense of how long or short any particular body of text should be. It may be a battle between how much you want to say and how much your online visitors will read.

Long or Short Copy?

What do customers expect when they visit your Web site? Learn how to determine what works best for your small business — detailed and informative articles or short and concise statements.

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