More articles by "Melaney Smith"

What Should You Measure? (Part II)

So much data, so little time. Learn how big-time marketers determine what to measure for their online businesses to see if your small business should follow suit.

What Should You Measure? (Part I)

When it comes to e-commerce metrics, there is more data at our disposal than ever before — and less time to make sense of it. Learn how to tell which measurements are critical to your small business.

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