Just when you thought you might actually have a grip on technology, a whole new raft of tools and terms comes along. We demystify them so that you can decide if they're right for your business.
More articles by "Lena West"
If you're looking for a way to stay ahead of the game, the answer could be buried in the volumes of data your business generates. We take a look at one company's experience to see how mining that data can help you better serve your customers and grow your business.