More articles by "Julie Knudson"

Understanding Small Business Web Analytics

Web analytics programs can help you maximize your marketing dollars, but setting goals and learning which metrics matter most will help you better understand online performance trends.

A Small Business Marketing Platform in the Cloud

A simplified workflow and integrated support center make the Launchpad Marketing Cloud a powerful, yet easy-to-use platform that's designed for small business.

Managing Inventory Across Multiple Channels

Making sure that you have inventory available when and where you need it is easier with a system designed and built for that purpose. Here's how inventory management systems can help small business.

Create Successful Holiday Marketing Campaigns

A thoughtful strategy and purposeful timing can help your next holiday marketing campaign draw the right crowd.

Big Public Relations Tips for Small Business

Can't afford to hire a PR firm? Author and public relations expert Jennefer Witter gives small businesses the low down on all things PR.

Looking Ahead: 4 Small Business Ecommerce Trends

Mobility and giving customers the shopping experience they expect promise to be big drivers for small business ecommerce in 2015.

Content Marketing: What SMBs Need to Know in 2015

Visual marketing and audience engagement will be two major factors in the coming year. We look at those and five other factors that will affect content marketing for small business.

Website Development Tips for Small Business

When creating or revamping your small business website, flexibility and the right features keep site design efficient and budget-friendly. These tips will help you get started.

How to Choose a Small Business Payment Processor

Looking for the right credit card payment processing setup for your small business? We asked experts for tips to help you understand and navigate fees, contracts and equipment options.

Strategies to Reduce Abandoned Cart Rates

We show small business etailers how to turn abandoned shopping carts—those lonely symbols of lost sales—into revenue.

20 Best Small Business Collaboration Tools

Start researching the best information-sharing platform for your small business right here. Read our list of 20 collaboration tools.

Mobile-friendly Online Training for Small Business

Learning management systems make online training available to small business and help engage a younger, mobile-centric generation of employees.

Online Payments: Money Goes Mobile

A plethora of new mobile payment solutions have small business owners wondering which ones to support and which ones to watch.

Tighten Small Business Security for the Holiday Rush

Keep the holidays merry. Protect your business—and your customers' credit cards—with these small business security steps to help keep cyber thieves at bay.

Email Marketing: How to Reduce Opt-out Rates

Tired of customers bailing on your email newsletter? Interesting marketing content and options for customized email frequency can help keep your customers engaged.

Find the Right CRM Platform for Your Small Business

Managing customer contacts is just the beginning of what you can do with today's small business CRM solutions. Experts offer tips on what to consider before you buy.

Small Business Holiday Ecommerce Tips & Tools

Are you prepared for the biggest shopping season of the year? Attracting holiday shoppers requires planning, insight, and a few good tools. We've got just what you need.

A 5-Day Small Business Marketing Plan

Author Mark Satterfield offers a "set it and forget it" approach to small business marketing.

PCI 3.0 Means Compliance Changes for Small Business

If your small business accepts credit cards, you will have increased compliance responsibilities under updated payment card data security regulations. Here's what you need to know about PCI 3.0.

Maximize Your Time with Online Scheduling Software

Online scheduling software can simplify life for small business owners and their customers. Here's what you need to know to do it right.

Smart Social Media Marketing with Bobby Owsinski

A new book by Bobby Owsinski outlines different social media strategies and offers clear, sensible guidance for small business owners.

Enhance Your Small Business Cyber Defenses

Endpoint security solutions are a simple and effective way for small businesses to thwart online attackers. We take a brief look at two options.

What Can an Intranet Do for Your Small Business?

An intranet offers big benefits to small business including increased collaboration, productivity organization and efficiency.  Here's what you need to know.

Content Marketing Made Simple

Matt Mansfield's new book, Beginner's Guide to Content Marketing, shows small businesses how to create good content to engage customers and offers tips on breaking past creativity barriers.

EGifter: Digital Gift Card Platform Designed for SMBs

A new digital gift card solution from eGifter integrates with existing ecommerce platforms and brings big-company features and marketing analytics to small business.

Project Management Software for Small Business

It's time to get things done. We look at three project management platforms that offer the features small businesses need at a price they can afford.

Social Media Management Tools to the Rescue

Overwhelmed by social media marketing? You're not alone. Social media management tools can help you simplify your social game and stay engaged with your customers.

A Look at Cisco's 10 Gigabit Small Business Switch

If you want an IT network that offers speed, flexibility and advanced capabilities typically available only to big business, consider Cisco's 500 Series stackable managed switches.

Trackable Links Maximize Your Small Business Marketing ROI

Not sure who's responding to your online marketing campaigns? Trackable links can show you what works and what doesn’t.

Video Conferencing On Mobile Devices

If your small business relies on mobile devices, you can expand your mobile business repertoire to include video conferencing. Here's what you need to know.

Mobile: Changing the Face of Ecommerce

The number of mobile shoppers seems to grow exponentially. Are you ready to catch the mobile commerce wave, or will you be left high and dry?

Turn Social Media 'Likes' into Social Commerce Sales

In his new book, entrepreneur and author John "ColderICE" Lawson helps small businesses understand that social commerce is about sales, not likes. It's time to kick some ass and increase your ROI.

Use Live Chat to Increase Sales Conversions

Keep your customers satisfied in real-time by using live chat. Here's how it can help seal the deal and what you need to consider when choosing the right platform.

How to Win Back Former Customers

Repeat customers are a hotbed of potential sales, but reengaging former customers adds even more potential. Try these tips to get inactive customers buying again.

Let's Get Visual: Better Marketing with Photos & Videos

Visual content doesn't just look good on a website; it can help drive sales and convert visitors to customers. Do you have a visual marketing plan?

Marketing Your Small Business with Customer Reviews

Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.

Facebook Improves Ad Targeting

New advertising features in Facebook give small business owners more control over targeting prospective customers. Two advertising experts weigh in on the benefits for SMBs.

How to Pick the Right Small Business Ecommerce Provider

Choosing an ecommerce platform is serious business. We share seven questions that can help you connect your small business with the right ecommerce provider.

Moving Tips for Small Businesses

Has your business grown to the point of needing a larger space? Congratulations. These tips can make moving to your new digs easier and more efficient.

Small Business Ecommerce: Now It's Personal

One of the best ways to build your ecommerce business is to connect with your customers and make their online shopping experience more personal. Our experts weigh in on how to do just that.

4 Online Collaboration Tools to Boost Team Productivity

We look at four collaboration tools that can help your far-flung workforce stay on track and get things done.

Unlocking Your Business Potential

Looking for ways to make the most of your entrepreneurial talents? These strategies can keep you focused and help you achieve your true potential.

Small Business Ecommerce Predictions for 2014

What's in store for small business ecommerce this year? Our experts offer their take on five important ecommerce trends.

Develop the Confidence to Grow Your Small Business

Don’t let self-doubt sideline your small business growth. These tips can help you cultivate confidence and success.

Small Business Tips for Seasonal Businesses

Do you own a seasonal business? Our expert business coach offers small business tips for year-round success.

EAPs: The Small Business Productivity Resource

An employee assistance program can help small business owners support their employees and maintain productivity. These tips can help you find the right fit.

The Value of Small Business Philanthropy

Philanthropy isn't just for the wealthy or the Fortune 500. Giving back reaps benefits for your small business and your community. Use these tips to get started.

How Small Business Leaders Can Build Resilience

The ability to withstand adversity and overcome obstacles improves an entrepreneur's chances for success. These small business tips can help you be a more resilient leader.

What SMBs Need to Know About Commercial Real Estate

Not all leases are created equal and not every space that looks promising delivers what you really need. These insider tips can help you get the best rates on leases.

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