Web analytics programs can help you maximize your marketing dollars, but setting goals and learning which metrics matter most will help you better understand online performance trends.
More articles by "Julie Knudson"
A simplified workflow and integrated support center make the Launchpad Marketing Cloud a powerful, yet easy-to-use platform that's designed for small business.
Making sure that you have inventory available when and where you need it is easier with a system designed and built for that purpose. Here's how inventory management systems can help small business.
A thoughtful strategy and purposeful timing can help your next holiday marketing campaign draw the right crowd.
Can't afford to hire a PR firm? Author and public relations expert Jennefer Witter gives small businesses the low down on all things PR.
Mobility and giving customers the shopping experience they expect promise to be big drivers for small business ecommerce in 2015.
Visual marketing and audience engagement will be two major factors in the coming year. We look at those and five other factors that will affect content marketing for small business.
When creating or revamping your small business website, flexibility and the right features keep site design efficient and budget-friendly. These tips will help you get started.
Looking for the right credit card payment processing setup for your small business? We asked experts for tips to help you understand and navigate fees, contracts and equipment options.
We show small business etailers how to turn abandoned shopping carts—those lonely symbols of lost sales—into revenue.
Start researching the best information-sharing platform for your small business right here. Read our list of 20 collaboration tools.
Learning management systems make online training available to small business and help engage a younger, mobile-centric generation of employees.
A plethora of new mobile payment solutions have small business owners wondering which ones to support and which ones to watch.
Keep the holidays merry. Protect your business—and your customers' credit cards—with these small business security steps to help keep cyber thieves at bay.
Tired of customers bailing on your email newsletter? Interesting marketing content and options for customized email frequency can help keep your customers engaged.
Managing customer contacts is just the beginning of what you can do with today's small business CRM solutions. Experts offer tips on what to consider before you buy.
Are you prepared for the biggest shopping season of the year? Attracting holiday shoppers requires planning, insight, and a few good tools. We've got just what you need.
Author Mark Satterfield offers a "set it and forget it" approach to small business marketing.
If your small business accepts credit cards, you will have increased compliance responsibilities under updated payment card data security regulations. Here's what you need to know about PCI 3.0.
Online scheduling software can simplify life for small business owners and their customers. Here's what you need to know to do it right.
A new book by Bobby Owsinski outlines different social media strategies and offers clear, sensible guidance for small business owners.
Endpoint security solutions are a simple and effective way for small businesses to thwart online attackers. We take a brief look at two options.
An intranet offers big benefits to small business including increased collaboration, productivity organization and efficiency. Here's what you need to know.
Matt Mansfield's new book, Beginner's Guide to Content Marketing, shows small businesses how to create good content to engage customers and offers tips on breaking past creativity barriers.
A new digital gift card solution from eGifter integrates with existing ecommerce platforms and brings big-company features and marketing analytics to small business.
It's time to get things done. We look at three project management platforms that offer the features small businesses need at a price they can afford.
Overwhelmed by social media marketing? You're not alone. Social media management tools can help you simplify your social game and stay engaged with your customers.
If you want an IT network that offers speed, flexibility and advanced capabilities typically available only to big business, consider Cisco's 500 Series stackable managed switches.
Not sure who's responding to your online marketing campaigns? Trackable links can show you what works and what doesn’t.
If your small business relies on mobile devices, you can expand your mobile business repertoire to include video conferencing. Here's what you need to know.
The number of mobile shoppers seems to grow exponentially. Are you ready to catch the mobile commerce wave, or will you be left high and dry?
In his new book, entrepreneur and author John "ColderICE" Lawson helps small businesses understand that social commerce is about sales, not likes. It's time to kick some ass and increase your ROI.
Keep your customers satisfied in real-time by using live chat. Here's how it can help seal the deal and what you need to consider when choosing the right platform.
Repeat customers are a hotbed of potential sales, but reengaging former customers adds even more potential. Try these tips to get inactive customers buying again.
Visual content doesn't just look good on a website; it can help drive sales and convert visitors to customers. Do you have a visual marketing plan?
Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.
New advertising features in Facebook give small business owners more control over targeting prospective customers. Two advertising experts weigh in on the benefits for SMBs.
Choosing an ecommerce platform is serious business. We share seven questions that can help you connect your small business with the right ecommerce provider.
Has your business grown to the point of needing a larger space? Congratulations. These tips can make moving to your new digs easier and more efficient.
One of the best ways to build your ecommerce business is to connect with your customers and make their online shopping experience more personal. Our experts weigh in on how to do just that.
We look at four collaboration tools that can help your far-flung workforce stay on track and get things done.
Looking for ways to make the most of your entrepreneurial talents? These strategies can keep you focused and help you achieve your true potential.
What's in store for small business ecommerce this year? Our experts offer their take on five important ecommerce trends.
Don’t let self-doubt sideline your small business growth. These tips can help you cultivate confidence and success.
Do you own a seasonal business? Our expert business coach offers small business tips for year-round success.
An employee assistance program can help small business owners support their employees and maintain productivity. These tips can help you find the right fit.
Philanthropy isn't just for the wealthy or the Fortune 500. Giving back reaps benefits for your small business and your community. Use these tips to get started.
The ability to withstand adversity and overcome obstacles improves an entrepreneur's chances for success. These small business tips can help you be a more resilient leader.
Not all leases are created equal and not every space that looks promising delivers what you really need. These insider tips can help you get the best rates on leases.