A new book by Bobby Owsinski outlines different social media strategies and offers clear, sensible guidance for small business owners.
More articles by "Julie Knudson"
Endpoint security solutions are a simple and effective way for small businesses to thwart online attackers. We take a brief look at two options.
An intranet offers big benefits to small business including increased collaboration, productivity organization and efficiency. Here's what you need to know.
Matt Mansfield's new book, Beginner's Guide to Content Marketing, shows small businesses how to create good content to engage customers and offers tips on breaking past creativity barriers.
A new digital gift card solution from eGifter integrates with existing ecommerce platforms and brings big-company features and marketing analytics to small business.
It's time to get things done. We look at three project management platforms that offer the features small businesses need at a price they can afford.
Overwhelmed by social media marketing? You're not alone. Social media management tools can help you simplify your social game and stay engaged with your customers.
If you want an IT network that offers speed, flexibility and advanced capabilities typically available only to big business, consider Cisco's 500 Series stackable managed switches.
Not sure who's responding to your online marketing campaigns? Trackable links can show you what works and what doesn’t.
If your small business relies on mobile devices, you can expand your mobile business repertoire to include video conferencing. Here's what you need to know.
The number of mobile shoppers seems to grow exponentially. Are you ready to catch the mobile commerce wave, or will you be left high and dry?
In his new book, entrepreneur and author John "ColderICE" Lawson helps small businesses understand that social commerce is about sales, not likes. It's time to kick some ass and increase your ROI.
Keep your customers satisfied in real-time by using live chat. Here's how it can help seal the deal and what you need to consider when choosing the right platform.
Repeat customers are a hotbed of potential sales, but reengaging former customers adds even more potential. Try these tips to get inactive customers buying again.
Visual content doesn't just look good on a website; it can help drive sales and convert visitors to customers. Do you have a visual marketing plan?
Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.
New advertising features in Facebook give small business owners more control over targeting prospective customers. Two advertising experts weigh in on the benefits for SMBs.
Choosing an ecommerce platform is serious business. We share seven questions that can help you connect your small business with the right ecommerce provider.
Has your business grown to the point of needing a larger space? Congratulations. These tips can make moving to your new digs easier and more efficient.
One of the best ways to build your ecommerce business is to connect with your customers and make their online shopping experience more personal. Our experts weigh in on how to do just that.
We look at four collaboration tools that can help your far-flung workforce stay on track and get things done.
Looking for ways to make the most of your entrepreneurial talents? These strategies can keep you focused and help you achieve your true potential.
What's in store for small business ecommerce this year? Our experts offer their take on five important ecommerce trends.
Don’t let self-doubt sideline your small business growth. These tips can help you cultivate confidence and success.
Do you own a seasonal business? Our expert business coach offers small business tips for year-round success.
An employee assistance program can help small business owners support their employees and maintain productivity. These tips can help you find the right fit.
Philanthropy isn't just for the wealthy or the Fortune 500. Giving back reaps benefits for your small business and your community. Use these tips to get started.
The ability to withstand adversity and overcome obstacles improves an entrepreneur's chances for success. These small business tips can help you be a more resilient leader.
Not all leases are created equal and not every space that looks promising delivers what you really need. These insider tips can help you get the best rates on leases.