Proper branding helps build a stronger small business, and extending a consistent small business brand to your ecommerce site helps you connect—and build trust—with customers.
More articles by "Julie Knudson"
Social media isn't the only way to engage customers and to build your following. We look at the benefits of building online communities for small businesses.
We take a look at three small business ecommerce trends you can’t afford to ignore.
Looking for free online marketing tools? These automated marketing platforms offer freemium plans to help you jump start your small business marketing mojo.
As more small businesses rely on mobile devices, mobile security becomes essential. However, vulnerabilities persist and small business owners must take heed. Mobile security experts offer advice.
Impress.ly's website-building platform quickly organizes existing Web assets into great-looking mobile-friendly websites and apps.
Protecting your business data starts with securing your email. Experts offer best practices, and we take a quick look at four email security products.
Every small business wants to save money, and budgeting software can help. We look at four options to help you track expenses, forecast revenues, and even generate invoices on the go.
Ruckus Unleashed makes high-performance Wi-Fi networks easier for small businesses to set up and maintain.
Square Payroll saves small business owners time, aggravation, and money. Pay employees with the click of a button at a price that includes tax filings.
Insightly cloud-based CRM platform offers easy-to-use features, project management capability, and tight integration with other small business apps—available in both free and for-fee plans.
It's time to gear up for the holiday season. Our business experts offer effective small business marketing strategies to make your spirits bright.
Quick to send and quick to receive, texting is an increasingly popular marketing channel for small businesses. Here's what you need to know.
Shipping costs can make or break an ecommerce purchase. Fortunately, small businesses have greater ability to negotiate competitive rates, reduce delivery times, and compete with larger companies.
This hosted small business software platform combines the power of CRM, marketing and automation, and ecommerce. Imagine what it could do for your business.
Compelling content and strong subject lines make email newsletters a valuable small business marketing strategy for increasing customer engagement.
If you want to expand your small business reach into new markets or geographic areas, website localization will give you the right footing in a new region—both foreign and domestic.
This free platform lets small businesses offer ready-to-use games, polls, and other customer-engaging content on Web and social media sites—with no coding required.
Marketing automation platforms help small businesses capture leads, connect with customers, and enhance overall efficiency.
A new energy monitoring and management platform provides detailed energy usage data and helps small businesses identify opportunities for savings.
The right survey platform makes an invaluable small business marketing tool. It delivers critical feedback about customers and prospects, and it boosts customer engagement.
Product recommendations place the right products in front of customers, cut bounce rates, and boost order values. And that's vital to small business ecommerce success.
This online suite includes Pitch, Propose, and Close modules that can work together or stand alone to give small businesses a more efficient sales process.
Need an easy way to track, submit, and review company expenditures? It's expense management software to the rescue. We look at four options to get you started.
Thorough research and strong internal security practices can help small businesses secure their data and IT infrastructure in the cloud.
Just some of the perks you'll find in GoToMeeting's recent platform redesign include improved mobile options and faster access to meetings.
This budget-friendly cloud platform offers a consistent desktop computing experience and a host of curated applications to help you run your business from anywhere with any device.
From forecasting product demand to retaining customers, predictive analytics proves increasingly useful to small business owners.
As a small business owner, you have a lot to do. These 10 plugins will make your browser lend a hand to help improve your productivity.
Payroll software helps maintain compliance and streamlines your entire payroll process. These expert tips can help you find the right small business payroll software platform.
Keeping both your current and future needs will help you find the ecommerce platform that's right for your small business. Ecommerce experts offer their advice.
Here comes EMV, a new payment card technology that promises better security, but shifts credit card fraud liability onto merchants. Is your small business ready? Here's what you need to know NOW.
What can PayPal do for you? Improve security, streamline the customer experience, and bring in payments faster. It all adds up to more money in your small business pocket.
Setting up a Facebook Business page the right way can help your small business drive visitors and attract new customers. We walk you through the basics.
A robust time-tracking solution makes billing clients and managing payroll more efficient and accurate. Here are a few tips to help you find time-tracking software that fits your business needs.
Web analytics programs can help you maximize your marketing dollars, but setting goals and learning which metrics matter most will help you better understand online performance trends.
A simplified workflow and integrated support center make the Launchpad Marketing Cloud a powerful, yet easy-to-use platform that's designed for small business.
Making sure that you have inventory available when and where you need it is easier with a system designed and built for that purpose. Here's how inventory management systems can help small business.
A thoughtful strategy and purposeful timing can help your next holiday marketing campaign draw the right crowd.
Can't afford to hire a PR firm? Author and public relations expert Jennefer Witter gives small businesses the low down on all things PR.
Mobility and giving customers the shopping experience they expect promise to be big drivers for small business ecommerce in 2015.
Visual marketing and audience engagement will be two major factors in the coming year. We look at those and five other factors that will affect content marketing for small business.
When creating or revamping your small business website, flexibility and the right features keep site design efficient and budget-friendly. These tips will help you get started.
Looking for the right credit card payment processing setup for your small business? We asked experts for tips to help you understand and navigate fees, contracts and equipment options.
We show small business etailers how to turn abandoned shopping carts—those lonely symbols of lost sales—into revenue.
Start researching the best information-sharing platform for your small business right here. Read our list of 20 collaboration tools.
Learning management systems make online training available to small business and help engage a younger, mobile-centric generation of employees.
A plethora of new mobile payment solutions have small business owners wondering which ones to support and which ones to watch.
Keep the holidays merry. Protect your business—and your customers' credit cards—with these small business security steps to help keep cyber thieves at bay.
Tired of customers bailing on your email newsletter? Interesting marketing content and options for customized email frequency can help keep your customers engaged.
Managing customer contacts is just the beginning of what you can do with today's small business CRM solutions. Experts offer tips on what to consider before you buy.
Are you prepared for the biggest shopping season of the year? Attracting holiday shoppers requires planning, insight, and a few good tools. We've got just what you need.
Author Mark Satterfield offers a "set it and forget it" approach to small business marketing.
If your small business accepts credit cards, you will have increased compliance responsibilities under updated payment card data security regulations. Here's what you need to know about PCI 3.0.
Online scheduling software can simplify life for small business owners and their customers. Here's what you need to know to do it right.
A new book by Bobby Owsinski outlines different social media strategies and offers clear, sensible guidance for small business owners.
Endpoint security solutions are a simple and effective way for small businesses to thwart online attackers. We take a brief look at two options.
An intranet offers big benefits to small business including increased collaboration, productivity organization and efficiency. Here's what you need to know.
Matt Mansfield's new book, Beginner's Guide to Content Marketing, shows small businesses how to create good content to engage customers and offers tips on breaking past creativity barriers.
A new digital gift card solution from eGifter integrates with existing ecommerce platforms and brings big-company features and marketing analytics to small business.
It's time to get things done. We look at three project management platforms that offer the features small businesses need at a price they can afford.
Overwhelmed by social media marketing? You're not alone. Social media management tools can help you simplify your social game and stay engaged with your customers.
If you want an IT network that offers speed, flexibility and advanced capabilities typically available only to big business, consider Cisco's 500 Series stackable managed switches.
Not sure who's responding to your online marketing campaigns? Trackable links can show you what works and what doesn’t.
If your small business relies on mobile devices, you can expand your mobile business repertoire to include video conferencing. Here's what you need to know.
The number of mobile shoppers seems to grow exponentially. Are you ready to catch the mobile commerce wave, or will you be left high and dry?
In his new book, entrepreneur and author John "ColderICE" Lawson helps small businesses understand that social commerce is about sales, not likes. It's time to kick some ass and increase your ROI.
Keep your customers satisfied in real-time by using live chat. Here's how it can help seal the deal and what you need to consider when choosing the right platform.
Repeat customers are a hotbed of potential sales, but reengaging former customers adds even more potential. Try these tips to get inactive customers buying again.
Visual content doesn't just look good on a website; it can help drive sales and convert visitors to customers. Do you have a visual marketing plan?
Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.
New advertising features in Facebook give small business owners more control over targeting prospective customers. Two advertising experts weigh in on the benefits for SMBs.
Choosing an ecommerce platform is serious business. We share seven questions that can help you connect your small business with the right ecommerce provider.
Has your business grown to the point of needing a larger space? Congratulations. These tips can make moving to your new digs easier and more efficient.
One of the best ways to build your ecommerce business is to connect with your customers and make their online shopping experience more personal. Our experts weigh in on how to do just that.
We look at four collaboration tools that can help your far-flung workforce stay on track and get things done.
Looking for ways to make the most of your entrepreneurial talents? These strategies can keep you focused and help you achieve your true potential.
What's in store for small business ecommerce this year? Our experts offer their take on five important ecommerce trends.
Don’t let self-doubt sideline your small business growth. These tips can help you cultivate confidence and success.
Do you own a seasonal business? Our expert business coach offers small business tips for year-round success.
An employee assistance program can help small business owners support their employees and maintain productivity. These tips can help you find the right fit.
Philanthropy isn't just for the wealthy or the Fortune 500. Giving back reaps benefits for your small business and your community. Use these tips to get started.
The ability to withstand adversity and overcome obstacles improves an entrepreneur's chances for success. These small business tips can help you be a more resilient leader.
Not all leases are created equal and not every space that looks promising delivers what you really need. These insider tips can help you get the best rates on leases.