An ecommerce entrepreneur outlines the 14 critical steps you need to take to give your ecommerce business the best chance for success.
More articles by "Jennifer Schiff"
Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here's what they had to say.
A newly minted ecommerce entrepreneur outlines the 14 critical steps you need to take to give your ecommerce business the best chance for success.
This holiday season why not give yourself a gift that keeps on giving throughout the year? Choose from these 11 small business marketing tools and services.
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.
How Foursquare, Milo and Yelp can help local retailers (and service businesses) attract new customers, create repeat business and increase sales.
Happy customers are loyal customers. We've got 12 easy, expert tips to keep your customers coming back for more.
Take a look at seven sure-fire ways to leave your customers satisfied and singing your praises -- and you know that's gotta be good for business.
We look at how to choose an online invoicing software service -- the questions to ask and the features to look for.
A good small business CRM system can be a dream come true -- or a bona fide nightmare. Here are 10 mistakes you need to avoid.
Three small businesses show how mobile and Facebook apps can help you attract new customers and increase how much visitors spend on your site.
Experts predict that mobile devices will change the way people buy. Here's what you can do to take advantage of this booming trend.
Tips and advice for small business ecommerce site owners on how to successfully market, sell, package and ship food.
Small business marketing companies, Campaigner and Constant Contact, identify the latest email marketing trends as well as strategies for email marketing success in 2011.
Data backup and recovery are primary components of small business security. We offer tips for when, what, how and where to backup critical business data -- and get it back if disaster strikes.
Thinking a cloud-based data backup service might be the right choice for your small business? We've got the questions you need to ask before you buy.
Does data security, or rather the lack of it, keep you up at night? Experts discuss basic measures small business owners can, and should, take to keep sensitive data safe.
Crowdsourcing sites, such as CrowdSpring or 99designs, can be a great choice for small businesses looking for logo or Web designs at a reasonable cost.
The top three CRM vendors offer their 10 tips on what to look for in a CRM system. Plus, they offer advice on how to help employees integrate the system into the daily workflow.
Crowdsourcing, or using your customers to help with product development and/or marketing, is becoming increasingly popular with small businesses. But is it the right strategy for your business?
Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan.
Business owners and social media experts reveal their top 10 tips for improving CRM with social networking.
The Skype 5.0 Beta includes free multi-party video calling, and it attracts a lot of attention from SMBs and entrepreneurs. But is it ready as a business communications tool?
Need help getting customers to respond to your email marketing campaigns? These 10 tips can engage customers and help your small business marketing efforts pay off.
What to look for -- and what to avoid -- when evaluating companies to host your small business website or small business ecommerce site.
Intuit provides easy to use, low-cost website and online marketing tools to help SMB owners grow their companies.
Virtual servers can help you save money, space and make it much easier to recover applications and files when a crisis hits. Plus, they're less expensive and safer than you think.
If your Web site isnt optimized for mobile devices, you could be losing out on potential customers and sales. It's time to get with the mobile marketing program.
Adding search-engine optimized videos to your Web site not only helps you stand out from the crowd, it can increase traffic and drive sales.
These five inexpensive, Web-based strategies can help you reach new customers and increase sales.
A new hosted e-commerce solution woos small business owners with its ease of use, deep feature set and unlimited support.
Small business owners explain how to create a positive impression or counter a negative one using Facebook, Twitter and social media.
We take a look at how social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers.
Entrepreneurs discuss the pros and cons of ditching Microsoft Office for Web-based office tools.
As storage vendors debate encryption key management, experts weigh in on steps you can take to protect your data now.
When it comes to blocking spam, basic e-mail filters just don't cut it. Three small business people share how they won the war against spam.
Web sites offering legal assistance can provide small businesses with a broad range of valuable legal help at a fraction of the cost, though they are not a replacement for an experienced attorney.
For small business owners and sole proprietors with too much to do, hiring a virtual assistant can be one of the best business decisions you make.
Learn how security audits and privacy assessments can help protect your business in the event of a data security breach. Plus, resources to help you along the way.
In this two-part series, we look at the legalities of keeping your customers' data private. Plus, experts offer tips to help you bring your business into compliance with the latest regulations.
What could be better than free advertising? Several sites can help you spread the good word and counter the bad about your business at no or very low cost. We look at two of the best and give you tips on how to generate positive word-of-mouth.
Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for small businesses with fewer than 10 employees.
The Internet makes it easy to turn your hobby whether it's collecting or creating into a bona fide business. What's it take to make that dream come true?
Thanks to new low-cost wire services some of which even offer affordable creative services and a handful of on-demand subscription software solutions, good public relations is within the reach of every small business.
Local search on the Internet provides yet another way for small, neighborhood businesses to get noticed. It's also attracting entrepreneurs and the major search engines. But is local search the next killer app? Small Business Computing gives you the 411.
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars.
Whether you need a logo, a brochure, letterhead or a Web site, a host of online design services make it easier than ever to get quality design at an affordable price.
Watch out eBay and Sotheby's. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need to know before you buy antiques online.
Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results.
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure.
Don't get caught up in megapixels and cool features like audio and video. When it comes to purchasing a digital camera, make a checklist of what you really need, do some research, talk to friends and don't be afraid to walk into a camera or electronics store to compare models.
Because maximizing cash flow and minimizing taxes is critical to small business success, it pays to know your financial options when shopping around for computers.
Six tips from the experts on how to choose the right CRM solution for your company and boost your odds for a successful adoption.
Whether your are selling the next Beanie Baby, your band's new CD, custom flooring or computer monitors, if you want to grow your business, outsourcing your fulfillment can make good business sense.
If you bill clients by the hour, you and your employees' time is your greatest commodity. Billing software helps you ensure you are accurately charging for the work you put into a project.
A good business plan can help you secure funding, but it can also define and refine your business.
JupiterResearch analyst Patti Freeman Evans says brick-and-mortar stores that also sell online like Two Jakes are part of a growing trend.
When Two Jakes Furniture president and founder David 'Jake' Jacobs decided to go into business online, it marked an evolution in the way he did business.