Investigating Square, PayPal Here, or other mobile POS card reader and app service? Good or bad, here's what you need to know.
More articles by "James A. Martin"
In the face of Google's frequent search algorithm changes, how can small business owners and marketers keep their websites ranking well in Google?
In late March, Microsoft finally released native Office apps for iPad. But do the benefits outweigh the drawbacks?
When business slows down, it's time to get creative. Here are 10 surefire ways to get the money flowing again using technology, marketing savvy, and good old-fashioned networking.
In the post-Panda/Penguin world, how can you ensure that Google doesn't hit your small business website with penalties? Three SEO experts offer tips and best practices.
Google's Matt Cutts recently pronounced that guest blogging for SEO is "done." But SEO experts say there are still plenty of reasons to accept and write guest blog posts.
Google's Chromebooks have come a long way since their introduction nearly three years ago. Here's why you may want to buy one as a second computer, and why you wouldn't want one as your only laptop.
Some say Apple's latest full-sized tablet, with its powerful processor and ultra portability, negates the need for a laptop. But you might not want to ditch the laptop just yet.
Google's recently launched service connects experts with consumers who need their help. Is this a golden opportunity for small businesses or yet another online marketing distraction?
Short-form Vine and Instagram videos let you connect with customers in ways other small business marketing tools can’t. Learn how easy it is to get started.
Google Author Rank could give your content a big lift in Google's search engine rankings. Here's the back story, and what you need to do to take advantage of this important new ranking factor.
Content marketing is the hot topic among digital marketers this year. We look at why and how small businesses should use it to attract targeted customers.
We picked 10 outstanding iPhone and iPad apps that can help you keep your small business going when you're on the go.
Here's the 411 on QR codes, along with examples of how companies are using them and tips to help small businesses make the most out of QR code marketing.
How to create landing pages that do what they're designed to do: convert prospects into customers.
Here's a quick-start guide to the hot social media network, plus 12 tips to make the most out of your Pinterest presence.
We look at examples of small business social media success stories, plus offer ways to make the most out of your social media efforts.
Some iPhone and iPad apps rummage through your address book and collect the information – and they do so without your permission.
As the holiday shopping clock winds down, we've got three tips to help you get the best deals on mobile devices.
Is your target audience more business than consumer? These social media tips can help you maximize your presence on LinkedIn -- the social network designed for the B2B crowd.
The mobile Web is booming. Is your website ready for mobile SEO? Does it even need to be? We've got five facts you need to know.
Give your small business marketing efforts a boost with these free and affordable tools for creating optimized content for blogs, websites and social media networks.
We look at 10 ways to use SEO tactics and social media channels to protect your brand online.
These five tips can increase your Klout score and help you use social scoring to target influencers.
After the initial setup, you can easily update and add new content to your small business website -- no fancy footwork or IT degree required.
You wont have a problem carrying your iPad 2 in comfort and style -- while keeping it safe -- if you choose one of these six iPad accessories.
We talk to SEO experts who show you how to use links the right way to help your small business website rise in search result rankings.
We run down the best small business apps for managing, making and tracking your money right from your iPad.
Twitter is a powerful small business marketing tool, and we've got 10 Twitter tips to help you build a formidable Twitter following.
As a local business owner, you want people to find your store easily. A Google Places page helps them do that, and we've got tips to help you make the most of this local Web-based search resource.
Pay-as-you-go and prepaid mobile smartphone plans can save you money over two-year contracts -- but there can be drawbacks.
Nine is the magic number for small business mobile trends in 2011. From tablets, smartphones and social media, these nine mobile computing trends will help small businesses stay competitive and to engage customers in the coming year.
Love your iPad enough to take it to work? Then you need a case that's both functional and protective. We unwrap the five best covers.
Small business travel can feel like it takes years off your life. But we've got 12 tools and products to make your trip easy and organized as possible -- TSA rules notwithstanding.
Our small business SEO expert shows how to optimize your YouTube videos for maximum business benefits.
The best time to post updates, why you should use SEO keywords in your posts and 8 other awesome tips to help get customers to 'Like' your small business Facebook page.
If you travel for your small business, even if only sporadically, Virgin Mobile's MiFi 2200 portable hotspot helps you stay connected on the road. Our mobile expert lists the pros and cons.
Small businesses can make a big splash on YouTube. Our guide to buying a camcorder will help you tap your inner Spielberg and create a small business marketing masterpiece.
A GPS is a terrific mobile device for small business road warriors. And while there's a lot to like about the sleek and sexy Garmin Nuvi 3790T, sometimes it's a bit too slow.
Move over, Skype. Google's Gmail lets you make free VoIP calls directly from the inbox, and you can call anyone's landline or mobile, whether they use Gmail or not.
Add these five essential mobile tools to an iPad, and you'll have a viable, lightweight alternative to traveling with a notebook computer.
Get ready to add videoconferencing to your bag of mobile computing tricks thanks to the latest smartphones and tablet PCs. We look at what's here now and what's coming soon to a smartphone near you.
We've got 10 marketing strategies to help you turn your small business newsroom into a dynamic portal for your industry. And yes, that's a good thing.
A positive relationship with an influential blogger can do your small business a world of good. Here's a five-step marketing strategy you can follow to cultivate bloggers in your industry.
Whether you need to schedule meetings or share, store and sync documents, it's never been easier or cheaper for SMBs to get the job done, thanks to collaboration Web tools. Here's our pick of the best.
With the summer vacation season coming, now's the time to get your mobile apps, mobile tools and mobile devices together.
Incorporating small business SEO strategies into your company press releases extends the life of your news, makes it easier for journalists to find and drives potential business to your Web site.
Apple's iPads are flying out the door even faster than the iPhone's initial debut. If you're planning to justify the expense, here are the five best apps to help you put that toy, um, mobile device to work.
If you want to drive traffic -- and customers -- to your Web site, then you need search engine optimization. These 10 tools will make your small business SEO campaign easier and more profitable.
If you need a mobile device that works with the AT&T network, the Glisten makes a decent smartphone choice. But its largely commonplace features won't lure anyone away from Verizon or Sprint.
Your notebook computer budget's tight, but that doesn't mean you want a piece of well, you know. Critics across the Web weigh in to help you buy the best notebook PC for less than $800.
Search engine optimization is among the benefits small businesses can realize from blogging.
Theres a confusing array of smartphones (not to mention service contracts) to choose from, but these top five mobile phones will keep you in the know while youre on the move.
We look at the mobile technology trends that could change both how you work on the go and how you engage with customers in the coming year.
If you want people to find your business online, it takes more than good keywords. It also requires reputable sites linking to your Web site. Our SEO expert shows you how to build solid links for better search results and more customers.
James Martin shows a few simple keyword tips to help you drive more traffic to your Web site.
Incorporating SEO into your Web site strategy will help potential customers find your business and boost your bottom line. Jim Martin walks you through the basics.
Meet face-to-face with far-flung clients and co-workers without ever leaving your office. Yes, small biz finally enters the age of video conferencing.
Whether your livelihood depends on billable hours or you just want to get a handle on multiple projects, time-tracking software can help you be more focused and precise. Here's what you need to know before you buy.
A smartphone and the right software can help you keep your fingers on your company's financial pulse no matter where your work takes you.
In terms of technology, 2007 will inevitably be remembered as the year the iPhone debuted. But which tech products and trends for 2008 might capture small business owners' imagination? We look at three contenders.
With a portable GPS, you can get there from here. We look at various devices, features and prices to keep you driving in the right direction.
When budgets are tight and travel's a must, you can save on the bottom line by planning ahead. We look at a bunch of travel sites to help you chart your next business trip.
Reducing paper can help you save money and improve collaboration. But the path to paperless isnt always smooth.