With holiday sales winding down, now is a great time to take a long, hard look at your Web site. Does your color scheme fit your message? Learn how to color your Web site persuasively in this quick primer on the return on investment of color.
More articles by "Bryan Eisenberg"
Every site is different, of course, with its own environment and issues. Don't obsess about abandonment rates. Many people use shopping carts as place holders for considering items. Help those who want to check out and may have questions, doubts, or obstacles holding them back.
How easy is it for your customers to checkout online? Industry research shows up to 75 percent of shoppers abandon their shopping carts before completing the checkout process. Learn what stops customers mid-click during the process.
The Internet doesn't change the way people buy goods and services because the act of buying is fundamentally an emotional decision. To be successful, a small businesses must stay in touch with its human-centered roots regardless of the medium.