More articles by "Bryan Eisenberg"

Persuasive Colors of the Web

With holiday sales winding down, now is a great time to take a long, hard look at your Web site. Does your color scheme fit your message? Learn how to color your Web site persuasively in this quick primer on the return on investment of color.

20 Tips to Minimize Shopping Cart Abandonment (Part II)

Every site is different, of course, with its own environment and issues. Don't obsess about abandonment rates. Many people use shopping carts as place holders for considering items. Help those who want to check out and may have questions, doubts, or obstacles holding them back.

20 Tips to Minimize Shopping Cart Abandonment (Part I)

How easy is it for your customers to checkout online? Industry research shows up to 75 percent of shoppers abandon their shopping carts before completing the checkout process. Learn what stops customers mid-click during the process.

The Golden Rule of Online Persuasion

The Internet doesn't change the way people buy goods and services because the act of buying is fundamentally an emotional decision. To be successful, a small businesses must stay in touch with its human-centered roots — regardless of the medium.

The Way Customers Want to Buy

In order to maximize your return on marketing, you need to understand the four different personalities that constitute most of your audience. Learn how to determine who your copy speaks to.

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