More articles by "Bruce McCracken"

Avoid Becoming Collateral Damage

The risk of becoming a collateral casualty in the war on spam is large for small businesses that rely on e-mail as a primary marketing strategy. When one golf e-tailer wanted to ensure its message wasn't lost among the junk, it turned to Roving Software's Constant Contact.

Marrying Online Support With Sales

As a small business grows, it must often transform its back office system to allow it to focus on its core business placing burdens on the staff and budget. As one California company discovered, Web services architecture allows application service providers to offer a solution in ways that would seem astounding only a short time ago.

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