The $8 million deal for Miva will bring the search player further offerings for small businesses. FindWhat.com says the deal is a first step toward its goal to expand marketing capabilities for online merchants to help them find, get and keep customers.
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The online marketplace learns the lessons of the paid search, offering pay-per-click banner advertising to its army of sellers. Advertisers can set a maximum budget for a campaign and see where their bid falls in the rotation for a particular keyword.