Top 10 CRM Solutions and Add-ons
Small businesses can choose from dozens of CRM solutions tailored to their needs, plus hundreds of mobile apps and add-ons that extend their capabilities. Here are 10 to consider.
Salesforce is synonymous with the software-as-a-service (SaaS) cloud model, and its CRM platform has become the standard for businesses both large and small. The solution lets you and your workforce manage all your contacts, tasks and meetings in one place, as well as track your leads, sales deals, and customer interactions. Salesforce integrates with all the leading email packages and lets you access data via any mobile device. An impressive ecosystem of add-ons let you add functionality to turn your system into the perfect CRM platform for your particular needs.
Figure 3: SurgeHub’s interface is tablet- and smartphone-friendly, letting your mobile sales force access data on any device, anytime, anywhere.
Goldmine is another CRM solution with a long history and a proven track record. The program offers robust contact management features plus opportunity management, marketing/lead management, forecasting and much more. You’ll also find informative dashboard views that give a snapshot of business activity, and of course a Web client and a mobile app so your employees can access data from anywhere with just about any device.
4. Zoho CRM
ZOHO Corp. offers a range of cloud-based business, collaboration and productivity apps aimed at small businesses, and counts Zoho CRM among them. On the SFA front, the platform gives you a 360-degree view of your complete sales cycle and pipeline to help you identify trends, spot opportunities, increase efficiency and reduce costs. It also helps you automate day-to-day tasks so you can concentrate on bigger-picture priorities, while the Outlook plug-in lets you synchronize contacts and create mail-merge documents.
SugarCRM is a full-featured CRM platform that offers both on-premises and cloud-based deployment models. You can use the solution for CRM, marketing, sales and support. SugarCRM also offers a range of features such as a shared calendar, call-center support tools, email integration, mobile CRM, project management, social CRM and more. Choose from four editions—Professional, Corporate, Enterprise and Ultimate—to match just about any need and budget.
Crushpath, a radically simple all-in-one sales and marketing platform, lets you reach customers quickly via simple, targeted Web pages that you can create in minutes. You then promote these one-page mini-sites over social networks at the push of a button. The CRM angle comes into play on the back end, where Crushpath provides easy-to-use tools that let you manage the customer relationships that the mini-sites generate. You can collect and organize the responses and manage customer contacts from the handy mobile app.
SurgeHub is a mobile CRM and order-entry application. Built specifically for use on smartphones and tablets, SurgeHub lets sales teams securely access their corporate content and leverage other sales and productivity tools. The app gives mobile sales pros easy access to critical sales and marketing collateral (such as presentations, product brochures, training docs, videos, spec sheets and so on) online or offline. You can also configure it to show sales reports, enter orders and manage contacts. For those in your organization who aren’t tied to a tablet all day, the company includes a Web version for desktop browser-based access.
InsideView augments your CRM system with essential data, insights and connections that's constantly updated from 30,000 financial, media and social sources. InsideView can maximize marketing, sales and account management results by automatically revealing critical information about companies, contacts and connections through the entire customer lifecycle. A social CRM pioneer, InsideView scans and distills information from social media sources to help clients effectively engage in social sales.
Figure 4: LevelEleven adds "gamification" features to traditional SFA, encouraging your sales people through good old competition.
LevelEleven develops gamification and CRM solutions to help managers get their sales and service teams focused on the right areas by tapping into their competitive nature. The company’s flagship product, Compete, integrates with Salesforce.com’s platform and lets you organize phone calls, determine sales performance, pre-schedule notifications, and keep track of leaderboards through mobile devices.
Another Salesforce add-in, Desk.com acts primarily as a help-desk solution. But make no mistake: Managing customer relationships is this app’s main goal. Desk.com lets you see all your customers in one place and engage them across all your support channels—Twitter, Facebook, phone, email, chat and discussion boards—in one easy-to-use desktop interface. The solution makes sure nothing slips through the cracks, especially on social channels where criticism—and praise—can spread like wildfire.
Real-time, two-way integration with Salesforce means that sales and support teams have complete and robust views of shared customers. Salespeople can talk to customers in confidence with up-to-date details on any support issues. The product also delivers case-management features, business insight, mobile support, and multilingual support tools.
Jamie Bsales is an award-winning technology writer and editor with more than 20 years of experience covering the latest hardware, software and Internet products and services.
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