Brother Business Smart MFP: Big Features, Small Package - Page 2

By Aaron Weiss | Posted November 26, 2012

Duplexing and Consumables

The Brother MFC-J4510DW includes built-in automatic duplexing, a rare treat for a color inkjet multifunction printer at this price point. You can print on both sides of a document without any manual intervention and without a bulky duplexer hanging off the unit. Duplexing works well and obviously saves paper, but it won't save you time. The added delays for the printer to manipulate the pages through its duplexer slowed our test document output to 7ppm.

Unlike some lower cost MFPs, the J4510 actually prints a legible "fast mode." You can save ink and time without sacrificing too much print quality. That said, the "normal mode" print quality is excellent – the 1,200 x 600 dpi output is sharp and dense.

With three color cartridges – cyan, magenta and yellow – the small business multifunction printer produces rich text color and acceptable photos with borderless capability. Although you will find six- and seven-color inkjets on the market that are better suited to dedicated glossy photo prints, the J4510 is designed as a business-oriented machine.

Brother sells the ink cartridges in two sizes, a 600 page "high capacity" cartridge and a 1,200 page "super-high capacity" cartridge. Like most every other printer manufacturer, Brother ships the J4510 with the entry level cartridges. However, using the super-high capacity cartridges you can expect consumable costs to average about 2.7 cents per page for black-and-white and 7.2 centers per page for color.

Print, Copy and Scan into the Cloud

Along with its futuristic design, the J4510 comes equipped with software worthy of our permanently networked world. First, you can send jobs to the J4510 from both near and far. The multifunction printer includes printer drivers for Windows and Mac, and the Brother mobile app lets you send documents and photos from your mobile device directly to the printer. Furthermore, you can also use Google Cloud Print to send jobs to the unit from anywhere on the Internet.

The printer also comes loaded with apps to interact with several cloud services including Facebook, Picasa, Flickr, Evernote and Dropbox. Once you've configured the machine to access any of these, you can use the touchscreen to navigate your cloud account, for example to choose a document or photo to print.

Conversely, you can save scans from the flatbed or ADF directly to any of these cloud services, instantly making them available worldwide.

Unlike HP's implementation of printer apps, there are no additional third-party apps to choose from, so you're limited to the apps Brother provides.

The Business Smart Series All-in-One Family Line

The J4510 is one of three MFP models in the new Brother Business Smart Series. Sharing the same lineage are the J4410 ($179 MSRP, with slower print speed and smaller display) and the J4610 ($199 MSRP, smaller display plus second paper tray for 400 sheet capacity).

Between the sleek design and a bevy of advanced features, Brother has packed a lot into this budget-priced, small business MFP. The $199 price tag buys a lot with the, but it should be said that J4510 is not a tank.

You can't expect this lightweight printer to push out a duty cycle of 50K pages per month. Brother doesn't publish an official duty cycle, but it's clear that as a printer, this machine is designed for – at most – a small or home office.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!


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