Study Looks at How SMBs Use Mobile Applications

By Laurie McCabe | Posted April 13, 2012

Does your small business rely on mobile applications to drive your day-to-day business? A study of more than 750 small business owners reveals a lot about how SMBs use mobile applications to help them solve business problems, but the results may surprise you.

Laurie McCabe, small business analyst, co-founder of The SMB Group and a contributor to this website, provides an overview of the 2012 SMB Mobile Solutions Study and its findings on internal versus external mobile applications for small business.


What are SMBs top business challenges, and how well do mobile solutions help them meet these challenges? Interestingly, that depends on whether you’re asking them about the benefits of having their employees use internal mobile apps, or the value of offering mobile apps and mobile-friendly web sites for external customers, partners and suppliers to use.

Read the complete article: The Yin and Yang of Mobile Applications For SMBs

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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