Learn How to Start Your Own Online Business

By Andrew Lock | Posted May 21, 2012

I've found a terrific under-the-radar Web resource for anyone who's ever thought about starting their own online business. The site is called Challenge.co. Let me clarify that URL: it's NOT Challenge.com: it's Challenge.co. And if you spend any time on this site, you're going to get to know the man who started it all quite well. His name is Ed Dale.

Tutorials on How to Start an Online Business

Back in 2005, Ed Dale came up with the idea of totally free training to teach people how to start an online business. According to Ed, 927 people took the Challenge in the first year, and he claims that now more than 173,000 people have been through the Challenge.

The Challenge.co online business tutorials

The Challenge offers free tutorials that teach you how to start an online business.


The Challenge is a series of 30-minute videos that Ed created, and that lead you through the process of starting your own online business -- or how to make your first buck online as Ed says. The website seems to be fairly well designed, and it includes a list of video lessons that he offers.

He divides up the Challenge into an introduction and seven modules starting with the basics like,

  • Preparing for the Awesomeness (e.g., your business plan)
  • Keywords and Market Research
  • Publish your Micro-Niche Website
  • Create Your Off-Page Network
  • Authority Back-Linking Strategies
  • Market Leadership Strategies
  • Monetization
  • Making Your Go/No Go Decision

The idea is, that if you do all of this, it will take you about 30 days if you take on one video per day. And each one features, yes you guessed it, Mr. Ed.

In one video, he takes on SEO by looking at and explaining what he mean by competition when it comes to the search engines. He means, of course, all the other sites that appear on search engine results page listings. And he goes on to talk about how to rank near the top.

Each one of the videos is available in different resolutions up to 1,280 by 720. You can also get a .PDF transcript of the video and, as far as I can tell, all of the videos are available for free. If you have 30 days that you can commit to learning how to do an online business, this might be the best approach for you.

The site also includes a forum where you can connect with some of the other participants in the 30-day challenge. And there's also a manifesto, which is made available to everyone as soon as they sign up.

The manifest describes the evolution of the Challenge, it and also provides a discussion of all the training modules. It's probably a good idea to sign up so you can get a copy of the manifesto to guide you through the process but, to be honest, you don’t have to sign up. You just click on the training link and all of the 30-minute videos are available to you for free.

I think there's some good content here, but you will have to get used to seeing Mr. Ed. If you're considering starting your own online business, I suggest checking out the 30-Day Challenge.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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