Will Big Data Live Up to SMB Hopes?

By Ann All | Posted June 27, 2012

Surveys from SAP and Informatica, reveal small business perceptions and definitions of Big Data -- and the very high hopes SMB owners have of what Big Data can do for their business. Our colleague, Ann All, at our sister site EnterpriseAppsToday, takes a look at the survey results and what it might mean for small business owners.


While just 25 percent of SMB executives agreed on a definition for Big Data, that doesn't mean they don't have high expectations for how it can impact their businesses. Seventy percent of respondents to a SAP-commissioned survey said they would expect a return on Big Data investments within one year.

Read the complete article: SMBs Have Big Expectations for Big Data

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